Iris & Ink Fashion Rebrand

In my Design Studio II course, the class focused on learning different philosophies of how to work through a design concept and reach and interesting solution. For each week of this project we would focus on a different idea (such as framing, scale, transparency, symbols in a kit of parts) to approach the different deliverables of the rebrand.

My client was Iris & Ink, and online clothing brand based out of the United Kingdom. Their biggest selling point was that they are forward-thinking with a firm nod to the classics and that their clothes are the perfect balance of comfort and style, helping their customers create a wardrobe that works anytime, anywhere.

Deliverables: logo, shipping box, hang tag, brochure, poster, 30 sec social media video