Rae Wellness

In this advertising campaign I took on Rae Wellness as a client to create a new line of ads to promote the “Feelin’ Well” outcomes of the supplement products. I maintained the same brand standards of the existing identity and focused on new marketing copy and a unique style of imagery.

The Rae Wellness brand specifically targets women over the age of 18. These women are busy building their lives and making things happen. The brand is for every woman but does have an aesthetic that speaks more to wholistic, natural, and somewhat modern women. They do not have an extensive budget for wellness with makes the affordable nature of Rae so inviting.

As women’s health is becoming more streamline and less stigmatized and taboo, a brand that speaks to and addresses the specific needs of women is a welcomed environment by women and is seen as empowering.

Deliverables: 2 full-page ads, 1 half-page ad, in-store promotional poster, digital ads, animated digital ad